Brand Assets
Primary Brand
Use the .eps (aka vector) version of these logo files as the starting point for most projects. Canva.com is a great resource for setting these logos in the correct frame for Facebook, Instagram, etc. as well as many other uses. You always want to make sure you're starting with the high-resolution vector version of the logo (the .eps file), so that it can scale up or down as needed.
Global Logos
Brand Guidelines
International SEO Recommendations
These are essential guidelines for all chapters of FAST to optimize their website for local search engines while ensuring a cohesive and non-duplicative web presence with the main site, https://cureangelman.org. Given the diverse range of domains and the goal to have the main site indexed everywhere along with the local sites, a comprehensive hreflang strategy is essential.
Important Things to Note:
Each of the websites you've listed, despite their varied domain structures (.ca, .it, .org.uk, etc.), operates as its own unique entity in terms of SEO authority. This means that each site must individually build and maintain its SEO rankings and visibility.
Implementing hreflang tags is recommended, as it helps Google understand the geographical targeting and language preferences for each site. However, it's crucial to note that hreflang tags don't merge SEO efforts across domains. Their primary role is to prevent duplicate content issues and ensure that the right regional version of the site is presented in search results (e.g., showing .ca in Canada, .es in Spain).
The choice of domain suffix (like .it or .org.uk) doesn't inherently affect SEO performance. Each domain, regardless of its structure, will have its own SEO authority and will need to build its visibility independently.
While combining mailing lists is a great idea for streamlining communication and enhancing user engagement, it's important to recognize that this won't directly influence SEO. Mailing lists are excellent for email marketing and user retention but don't contribute to SEO performance.
Chapter Specific Recommendations
When implementing these hreflang tags, it's important to include them in the <head> section of each webpage. It should be placed after the opening <head> tag and before the closing </head> tag on every page. Additionally, ensure that each version of the site has a reciprocal hreflang tag pointing back to the other versions, creating a complete network of tags across all sites. This helps search engines understand the relationship between the different language and regional versions of your content.
How your hreflang tags should look if implemented correctly. Example is from this site, cureangelman.org
Below is the full code that you should place after the opening <head> tag and before the closing </head> tag on every page. Every chapter should place ALL of these hreflang tags within the <head> of every page. An easy-to-use copy/paste version of this code can be found on Github here.
<link rel="alternate" hreflang="x-default" href="https://cureangelman.org/">
<link rel="alternate" hreflang="en-us" href="https://cureangelman.org/">
<link rel="alternate" hreflang="en-au" href="https://cureangelman.org.au/" />
<link rel="alternate" hreflang="en-gb" href="https://cureangelman.org.uk/" />
<link rel="alternate" hreflang="en-ca" href="https://www.cureangelman.ca/" />
<link rel="alternate" hreflang="es-ar" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-ag" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-bl" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-br" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-bo" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-cl" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-co" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-cr" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-cu" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-do" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-ec" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-es" href="https://www.cureangelman.es/" />
<link rel="alternate" hreflang="es-sv" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-gf" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-gt" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-gp" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-gy" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-ht" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-hn" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-lc" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-mf" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-mq" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-mx" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-ni" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-py" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-pe" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-pr" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-sr" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-tt" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-uy" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="es-ve" href="https://cureangelman.lat/" />
<link rel="alternate" hreflang="fr-ca" href="https://www.cureangelman.ca/" />
<link rel="alternate" hreflang="fr-fr" href="https://www.fastfrance.org/" />
<link rel="alternate" hreflang="de-de" href="https://cureangelman.de/" />
<link rel="alternate" hreflang="it-it" href="https://www.cureangelman.it/" />
<link rel="alternate" hreflang="pl-pl" href="https://cureangelman.pl/" />